Marketing

The promotion and marketing department at AUTO CITY SPEEDWAY believes that the most effective marketing programs are designed on a specific basis and encourage that if you and/or your business have an interest in utilizing the track or facility, that you should first begin with a phone call to speak with our marketing personnel. From that point forward, AUTO CITY SPEEDWAY will work closely with you and your team to find a promotion and/or program that fits your business strategy and achieves your overall goals. Your involvement as a promotional partner of this legendary facility is a great way to continually build a notable presence in the state of Michigan and beyond. 

Whether you are planning a corporate event or are simply interested in gathering a group of loyal customers, Auto City Speedway offers you a variety of entertainment options. Sponsorship opportunities still available, contact Sharon Fischer at 810-252-4533.

Here are a few of the several different ways to market at:

Auto City Speedway in 2012

“Where the Thunder Rolls”

Special Event Leasing Also Available:
Auto City Speedway is available to outside promoters on a per lease basis. These events may include anything from concerts to tent sales to group gatherings of all types. 

Here are a few ways to get involved at the track!

Exclusive Sponsorships      Race Event Marketing
Billboards      Internet Marketing      Souvenir Program
VIP Suites      Public Address      Race Tickets
Infield Signage      Kids Events      Victory Lane
Group Tickets      Display Areas      Division Sponsors
Naming Rights      Trophy Sponsors      Infield Party Pass
Plus Much more!

Auto City Speedway Marketing Kit

Sponsor Advertising Information: Expose your business to over 125,000 fans this season!

Event Overview

As the sponsor of an event, the night will be titled to reflect your involvement accordingly (duration of events TBD) and will include an extensive advertising campaign leading up to a full night of action in all racing divisions. Just a reminder that you will have the opportunity to entertain up to 200 guests in the hospitality suite (VIP suite). Key representatives of your group will have the added excitement of participation in at track activities, such as:

• The calling of the “Gentleman, Start Your Engines!” command

• The waving of the green flag

• Speedway driving opportunities in a pace car

• The involvement in the post race victory circle activities

These promotional elements would be a great incentive for employees and guests during the evening’s festivities.

Program Advertising Elements Options

Posters and Flyers – The track will produce and distribute 11″ x 17″ promotional posters and 8 ½” x 11″ flyers highlighting your sponsorship of the event and any retail driven promotions surrounding the event. .

 Billboard –With your direction, the track will produce a 4 x 8‘ billboard to highlight your involvement at the speedway. As a billboard advertiser, you will gain yearlong exposure as over 125,000 guests visit Auto City Speedway. The cost of the billboard covers all artwork and production cost. As a billboard advertiser your company will also receive a weekly 30 – 40 word announcement played over the Speedway’s public address system.

Temporary Track Signage – As a respected sponsor, you will have exclusive rights for temporary signage on the night of the event, including company branded banners, pennants, posters, etc. You are also encouraged to provide hats and a banner for additional promotional opportunities that exist in victory circle during post race activities with the winning driver.

Shirts/Promotional Merchandise – As an event sponsor, you may enlist Auto City Speedway to produce branded racing apparel that your may issue to your guests to ensure their easy identification and additional promotional exposure on the day of the event. The cost to produce shirts for guests is approximately $5.00 each, although hats and other items are also available.

Live Radio/TV Broadcast: The live radio broadcast receives a minimum of (60) live promotional announcements Monday through Saturday highlighting you as the sponsor of the broadcast or event!

Press Releases: A series of press releases in support of your event sponsorship will be sent to a minimum of 10 media outlets. The first will announce the event and your involvement, while spotlighting your company’s general mission. This release will also include pertinent event information. Finally, a release detailing the night’s event will serve as a follow up to your event sponsorship.

Internet Inclusion: The track will include all information surrounding your company’s sponsorship of the event on their internet website, www.autocityspeedway.com

You may also choose to have a hot link to your home page added to our site for even greater exposure.

Event Hospitality Options

Hospitality Suite
The hospitality Suite is located in Turns 1 of Auto City Speedway, uniquely set away from the main grandstand area to offer your group a special opportunity to mingle amongst themselves while enjoying the evening’s on track activities. There is a maximum capacity of 200 guests in the hospitality suite area.

The Suite entertainment includes the following for each of your guests: admission to the event, hors d’oeuvres, as well as beer (extra), soda, water .Guest entertainment in the suite may be upgraded to include a full dinner buffet including sandwiches and salads.

In 2012, Auto City Speedway will continue to offer suite entertainment in a climate controlled atmosphere.