Marketing



The 2016 promotion and marketing department at AUTO CITY Outdoor Event Center believes that the most effective marketing programs are designed on a specific basis and encourage that if you and/or your business have an interest in utilizing the track or facility, that you should first begin with a phone call to speak with our marketing personnel. From that point forward, AUTO CITY OEC will work closely with you and your team to find a promotion and/or program that fits your business strategy and achieves your overall goals. Your involvement as a promotional partner of this legendary facility is a great way to continually build a notable presence in the state of Michigan and beyond.

Whether you are planning a corporate event or are simply interested in gathering a group of loyal customers, Auto City OEC offers you a variety of entertainment options. Sponsorship opportunities still available, contact Sharon Fischer at 810-252-4–33. or cell 248-505-7001

Here are a few of the several different ways to market at:

Auto City Outdoor Event Center in 2016

2016-Auto City has rebranded themselves to be a Outdoor Event Center, not just a raceway..

The Grounds at the Historic Auto City Speedway in Clio, Mi is perfect for Corporate Outings, Concerts, Festivals, Car Shows, Revivals, Trade Shows, Family Reunions, Outdoor Movies, and Sporting Events. The location just 12 miles from downtown Flint, Mi and 60 miles from Detroit with easy access off of I-75 and I-69. Contact us at 810-686-9500 for a sight visit and help in planning your winning event. Please check under the Event Rental tab for more information.

Special Event Leasing Also Available:
Auto City Outdoor Event Center is available to outside promoters on a per lease basis. These events (do not have to be racing events) and may include anything from Concerts, Expo’s to tent sales to group gatherings of all types. Please contact the owner -Joe DeWitte at 810-686-9500 or cell- 248-505-7001

Here are a few ways to get involved at the track!

Exclusive Sponsorships Race Event Marketing
Billboards Internet Marketing Souvenir Program
VIP Suites Public Address Race Tickets
Infield Signage Kids Events Victory Lane
Group Tickets Display Areas Division Sponsors
Naming Rights Trophy Sponsors Infield Party Pass
Plus Much more!

 

Sponsor Advertising Information: Expose your business to over 125,000 plus fans this season!

Event Overview

As the sponsor of an event, the night will be titled to reflect your involvement accordingly (duration of events TBD) and will include an extensive advertising campaign leading up to a full night of action in all racing divisions. Just a reminder that you will have the opportunity to entertain up to 200 guests in the hospitality suite (VIP suite). Key representatives of your group will have the added excitement of participation in at track activities, such as:

The calling of the “Gentleman, Start Your Engines!” command

The waving of the green flag

Speedway driving opportunities in a pace car

The involvement in the post race victory circle activities

These promotional elements would be a great incentive for employees and guests during the evening’s festivities.

Program Advertising Elements Options

Posters and Flyers – The track will produce and distribute 11″ x 17″ promotional posters and 8 ½” x 11″ flyers highlighting your sponsorship of the event and any retail driven promotions surrounding the event. .

Billboard –With your direction, the track will produce a 4 x 8‘ billboard to highlight your involvement at the speedway. As a billboard advertiser, you will gain yearlong exposure as over 125,000 guests visit Auto City OEC. The cost of the billboard covers all artwork and production cost. As a billboard advertiser your company will also receive a weekly 30 – 40 word announcement played over the event center’s public address system.

Temporary Track Signage – As a respected sponsor, you will have exclusive rights for temporary signage on the night of the event, including company branded banners, pennants, posters, etc. You are also encouraged to provide hats and a banner for additional promotional opportunities that exist in victory circle during post race activities with the winning driver.

Live Radio/TV Broadcast: The live radio broadcast receives a minimum of (60) live promotional announcements Monday through Saturday highlighting you as the sponsor of the broadcast or event!

Press Releases: A series of press releases in support of your event sponsorship will be sent to a minimum of 10 media outlets. The first will announce the event and your involvement, while spotlighting your company’s general mission. This release will also include pertinent event information. Finally, a release detailing the night’s event will serve as a follow up to your event sponsorship.

Internet Inclusion: The track will include all information surrounding your company’s sponsorship of the event on their internet website, www.autocityspeedway.com

You may also choose to have a hot link to your home page added to our site for even greater exposure.

Event Hospitality Options

Hospitality Suite
The hospitality Suite is located in Turns 1 of Auto City Outdoor Event Center, uniquely set away from the main grandstand area to offer your group a special opportunity to mingle amongst themselves while enjoying the evening’s on track activities. There is a maximum capacity of 200 guests in the hospitality suite area.

The Suite entertainment includes the following for each of your guests: admission to the event, hors d’oeuvres, as well as beer (extra), soda, water .Guest entertainment in the suite may be upgraded to include a full dinner buffet including sandwiches and salads.

In 2016, Auto City Outdoor Event Center will continue to offer suite entertainment in a climate controlled atmosphere.